Deluxe Digital

Project Information

Deluxe Digital
Whitfield Street, London W1

SCH were commissioned to fit-out new London studios for the major post-production company Deluxe Digital. The existing buildings span an entire urban block in Fitzrovia, from Charlotte Street to Whitfield Street.  They were designed and built in the 1960s and purchased by Deluxe as an office shell.


The project has been designed to a high standard of detail with particular focus on quality of finish, acoustics and control of light.


As part of the new proposals an entry sequence has been designed, leading Clients from a small opening on Charlotte Street, through two landscaped courtyards and a glass entrance pavilion to a central client space.


Beyond the client space there are a series of private viewing theatres which have been carefully sculpted using acoustic modelling and natural colours in order to balance sound quality and visual passivity.


Above the cinemas are further editing suites and offices culminating at the topmost level in an open light creative studio.